Avenue London

Scent Breakdown

Avenue London jumps out with a bright, fruity mix. The litchi and cassis are definitely present, giving it a sweet, slightly tart opening. It mimics Greenwich Village's vibe pretty well, maybe 92% there, but the mandarin orange smells a little more synthetic than the original's green apple note. The heart is where it gets interesting. The peony and jasmine are nice, but the water lily smells a bit generic. Greenwich Village has a deeper floral accord, while this is lighter and less complex. The drydown features that familiar ambroxan, praline, and vanilla combo. It's sweet, but it's also where the clone-quality shows. It lacks the smooth, ambery depth of the original, settling into a slightly powdery sweetness.

How Long Does it Last?

Projection is moderate for the first hour, creating a nice scent bubble. After that, it settles closer to the skin. Longevity is decent – I get about 5-6 hours on my skin. Not bad, but not a beast. You'll probably want to reapply in the afternoon.

To Buy or Not to Buy?

Avenue London is a good option if you're looking for a Greenwich Village-inspired fragrance on a budget. It's a solid daily driver for casual wear. The synthetic edges are noticeable up close, but in the air, it smells pleasant. If you crave that extra 92% of richness and quality, stick with Bond No. 9. But honestly, This is a great grab for anyone who wants a sweet, fruity-floral for everyday wear without breaking the bank.