Alive Now by Maison Alhambra
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Target Retail Price$$

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Maison Alhambra

Alive Now

Scentonym Analysis

7.5 Value Rating
Similarity Score90%

The Scent Profile

Alive Now opens with a dominant raspberry note, quite tart and immediately identifiable. The litchi is present, but muted, offering a slightly watery sweetness. It's a decent rendition of Angel Nova's fruity top, hitting about 90% of the original's vibrancy. However, the synthetic quality is slightly more pronounced here; a tell-tale sign of budget ingredients.

The heart features a Damask Rose that’s recognizable but leans more jammy than fresh. It lacks the airy, almost sparkling quality of the rose in Angel Nova. Akigalawood surfaces quickly in the base, providing a woody-spicy backbone. The benzoin adds a touch of vanilla-like warmth, but not enough to truly soften the wood. This is where the departure from the original becomes more evident. Angel Nova has a smoother transition; Alive Now feels slightly disjointed in this stage.

The Performance Stats

Longevity is moderate. On skin, it lasts around 5-6 hours. Projection is initially strong for the first hour, creating a noticeable scent bubble. It then settles closer to the skin, becoming a subtle sweet and woody fragrance.

Bottom Line

Alive Now is a respectable attempt at cloning Angel Nova. If you enjoy the raspberry-rose-wood combination and are on a strict budget, it's a worthwhile option. The synthetic edge is noticeable, particularly on close inspection. Ultimately, it achieves roughly 90% accuracy to the original.

Performance Audit

Longevity
6+ Hours

Based on average wear time

Projection
Moderate

Sillage & radius

Price Tier
$$$$$

Relative to market avg

Total Value Score
Performance per dollar ratio
7.5
Concentration
Eau de Parfum
Community Votes
176

Why we track this:

Price Arbitrage: Significant savings compared to the original Mugler pricing.

Community Verified: Cross-referenced against 176 enthusiast votes for accuracy.