Why

The Scent Profile

The opening of Why by Paris Corner attempts the bright apple and ginger of its inspiration, but substitutes natural effervescence for a synthetic "apple-scented cleaning product" accord. The bergamot provides a brief lift, but the initial impression lacks depth, quickly resolving into a somewhat muddled heart. The sage is present, though muted, alongside a juniper that leans towards a medicinal, almost camphoraceous quality. The geranium struggles to surface, overpowered by the juniper's astringency. As it dries down, the amberwood dominates, presenting a harsh, woody aroma reminiscent of pencil shavings. The tonka provides a faint, powdery sweetness, but cannot fully counteract the cedar, which manifests as a dry, almost sawdust-like note. Compared to the original, this interpretation emphasizes the sharper, more synthetic facets of the composition, sacrificing nuance for volume. It mimics the overall shape, but the constituent parts are noticeably coarser.

Bottom Line

If this scent were a character, it would be a second-string office employee trying to impersonate the charismatic CEO; the effort is there, but the execution reveals the lack of genuine substance.

Longevity & Projection

Longevity is moderate, clocking in at approximately 5 hours on skin. Projection is initially strong, extending about an arm's length, but rapidly diminishes to a skin scent within 90 minutes. Tested in both indoor and outdoor environments, it performs consistently, albeit with limited endurance.