Blu Oud

The Scent Profile

Blu Oud opens with a tart, slightly medicinal raspberry, reminiscent of cherry cough syrup but with a smoky undercurrent of incense. The initial blast leans synthetic, lacking the natural vibrancy of fresh berries. As it settles, the oud emerges, blended with birch and a muted rose. The birch brings a tarry, almost gasoline-like quality that's distinctive, setting it apart. Where it deviates most significantly is the base. The original's luxurious depth is replaced by a sharp amberwood note that introduces an unwelcome synthetic acetone edge. The drydown is mostly linear, a faint, plasticky blend of amberwood and benzoin.

To Buy or Not to Buy?

This fragrance is best suited for evening outings where you want to make a statement without commanding too much attention. Think dark, moody bars or casual gatherings. Avoid wearing in close quarters or during high heat, as the artificial elements can become overwhelming.

Performance Reality Check

I got about 6 hours of noticeable wear, with projection extending about one arm's length for the first two hours before receding closer to the skin. It performed best in cool, indoor environments. In warmer settings, the synthetic notes became more pronounced and cloying.