Effect by MAD
Verified Match
Target Retail Price$$$

Secured by Amazon / Partner

MAD

Effect

Scentonym Analysis

6.5 Value Rating
Similarity Score90%

How it Smells

Effect opens with a blast of spiced rum – cinnamon dominates, almost aggressively at first, like a boozy Christmas candle. It's reminiscent of Side Effect, capturing about 90% of its DNA. The tobacco emerges quicker here, lacking the smoother, honeyed refinement of the original. There's a synthetic edge, particularly in the initial spray. This isn't unpleasant, but noticeable. The saffron adds a touch of dry earthiness. The vanilla and sandalwood base is where it diverges most. Effect's vanilla is louder, sweeter, less nuanced than Initio's. It leans into a gourmand territory the original subtly avoids.

Longevity & Projection

Longevity is surprisingly good. I get a solid 6-7 hours on skin, projecting moderately for the first 2 hours before settling closer. On clothing, it lingers even longer. It outperforms its price point.

Bottom Line

Effect isn't a perfect replica. However, it delivers a respectable interpretation of Side Effect. If you crave that boozy, spicy tobacco vibe but balk at the Initio price tag, this is a worthy contender. Buy it if you like to layer scents. It would be an excellent scent base to build off of. It’s for the casual fragrance fan, someone who wants to explore the profile without breaking the bank. But the refinements are noticeable.

Performance Audit

Longevity
6+ Hours

Based on average wear time

Projection
Moderate

Sillage & radius

Price Tier
$$$$$

Relative to market avg

Total Value Score
Performance per dollar ratio
6.5
Concentration
Eau de Parfum
Community Votes
333

Why we track this:

Price Arbitrage: Significant savings compared to the original Initio pricing.

Community Verified: Cross-referenced against 333 enthusiast votes for accuracy.

Beast Mode Performance: Identified as having exceptional longevity and projection.