Ego

Is it Worth It?

Wearing Ego is like attending a black-tie event in rented formal wear. You get the general aesthetic, the impression of luxury, but the fit is slightly off, the fabric a little stiff, and the overall experience lacks the effortless refinement of the true article. While it captures the broad strokes of its inspiration, it sacrifices depth and nuance in the pursuit, resulting in a scent that feels more performative than authentic. It's a bold statement, for sure, but one delivered with a slight tremor in its voice.

The Scent Profile

Ego opens with a forceful incense, not the resinous kind found in ancient cathedrals, but more akin to the smoke curling off a freshly extinguished clove cigarette. The raspberry is dialed up, almost candied, edging into cherry cough syrup territory, providing a fleeting sweetness before the darker elements assert themselves. The heart is where the interpretation diverges most. The oud is present, yet lacks the original's smooth, almost creamy texture; instead, it carries a sharp, synthetic edge, reminiscent of freshly lacquered wood. Birch contributes a smoky, tar-like undertone, competing with a jammy rose note that never quite blossoms. The drydown settles into a woody amber accord, dominated by the predictable harshness of amberwood, and tinged with a medicinal geranium. A powdery benzoin tries to soften the landing, but struggles against the assertive synthetic notes.

How Long Does it Last?

Longevity is impressive, clocking in at 8+ hours. Projection is initially strong, easily filling a room, but quickly settles to within an arm's length after the first hour. Tested in both office and evening settings, it garners attention, but can be polarizing; some find it captivating, others find it headache-inducing.