London Saville Row Mayfair

How it Smells

London Saville Row Mayfair opens with an eager, almost aggressive, sweetness – think candied green apple skin rather than the juicy core. There's a fleeting ginger snap at first spray, quickly overtaken by a slightly harsh bergamot reminiscent of lemon-scented cleaning fluid. The heart attempts sophistication with sage, but it's a muted, grassy note struggling against the synthetic juniper berry that smells closer to gin-soaked cotton. Geranium provides a faint, powdery counterpoint. The drydown unfortunately reveals its true nature: amberwood creates a plasticky veneer over a simplistic tonka bean that evokes vanilla car freshener. Cedar is barely detectable, lost in the overall synthetic haze.

Performance Reality Check

Longevity is moderate, clinging to skin for about 5 hours. Projection is initially strong within an arm's length, quickly fading to a skin scent after an hour. Worn during a day of errands, it became faint and somewhat cloying by mid-afternoon, turning into a slightly sour skin musk.

Is it Worth It?

This fragrance suits someone young, eager to make an impression, perhaps a student or someone entering the workforce. They're drawn to bold scents, projecting confidence even if it's not entirely earned. This isn’t the scent for contemplative evenings or quiet sophistication, but for crowded bars and bustling city streets where its brashness can blend into the background noise.